Anyword, the AI copywriting platform optimizing original marketing language, has announced it has raised $21 million in its recent Series B round. The funding, led by Innovation Endeavors, will be used to help the startup expand its product capabilities and grow its team.
“Today’s state of the art AI can generate more than a thousand variations of one specific tweet, but selecting the right one continues to be a challenge. In just a few years, it’s likely that AI generated content will become the new norm,” said Yaniv Makover, CEO and Co-Founder of Anyword. “And so, Anyword is here to empower creative marketers to add data to their toolbox by providing predictive metrics and insights into which part of the message works and for whom.”
Anyword is a solution designed to help its users automatically generate engaging marketing copy thanks to AI features that analyze billions of data points to optimize messages. The solution can generate copy for multiple channels such as advertisements, landing pages, blog posts, email, and text messaging. Its advanced features allow users to publish customized and effective copy that, according to the company, can boost performance by 30 percent.
With the new resources, the startup marketing tool expects to invest in new product developments to fulfill its user feedback. The funding will also be used to help the company grow its talent across multiple teams to help accelerate product innovations and promotion.
Since the software officially launched in March of 2021, the company has grown an average of 40 percent MoM. Its AI copy generation tools are trusted by over 1,000 customers including global brands such as Red Bull, NBC, Ted Baker, PetCareRx, and Condé Nast.
“Yaniv and his team of deep tech and product experts at Anyword have built a 10X platform that tells marketers what to say and how to say it in order to drive quantifiably better results,” said Rick Scanlon, Founding Partner at Innovation Endeavors.
“Customers love Anyword not only because it works so well but also because it is vastly superior to anything else on the market today. The results are an incredible growth profile and exceptional customer loyalty. We are excited to grow our partnership with Anyword.”