Ada, a conversational artificial intelligence (AI) platform, unveiled Ada Engage, an automation solution that aims to provide sales reps with the data they need to customize interactions across the entire buying cycle.
Ada Engage allows companies to proactively message prospects and ensure the interactions are personalized and meaningful to improve the customer experience (CX). Specific features include:
- No-code personalized calls-to-action;
- Data enrichment to help users identify anonymous web visitors and personalize or their experience;
- Smart lead creation, qualification and sales routing; and
- Revenue analytics to measure Ada’s impact.
“Relationships between brands and customers have changed forever, and digital-first companies are breaking down traditional CX silos,” said Mike Murchison, CEO and Co-founder of Ada, in a statement. “Ada Engage reflects the interests of our most savvy clients. They understand that the same person who visits your website searching for information can become your customer a moment later, asking for support. They are using Ada to aggregate data and stitch together that journey, so they can engage with customers more meaningfully.”