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Customer Experience Tools for B2B Marketers

It can be hard to gather, merge and analyze data from multiple sources. Here are some great customer experience tools for B2B marketers.

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5 Key PR Tracking Tools for B2B Marketers

There are many B2B PR tracking tools to choose from depending upon your company’s objectives: content, analytics, social interaction, etc.

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B2B Website Tools for Tech Marketers

These B2B website management tools will help make technology marketers’ lives that much easier.

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Current Public Relations Trends in Technology Marketing

Challenges tech marketers face when trying to communicate their messaging to journalists & advice on how to build media relationships.

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More Insights for Building Your B2B Martech Stack

Here’s some expert advice for tech marketers all about choosing and optimizing your company’s martech stack.

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How Intent-Driven Marketing Can Help Your B2B Businesses Grow

How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.

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Why B2B Marketers Should Be More Like B2C

Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.

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The Value of Intent-Based Marketing for Reaching Tech Pros

We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.

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Turning B2B Social Media into a Revenue Builder: Two Examples

This article examines how two technology companies leveraged social media to grow their revenue streams.

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Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them

What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?

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