Customer Experience Tools for B2B Marketers
It can be hard to gather, merge and analyze data from multiple sources. Here are some great customer experience tools for B2B marketers.
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5 Key PR Tracking Tools for B2B Marketers
There are many B2B PR tracking tools to choose from depending upon your company’s objectives: content, analytics, social interaction, etc.
B2B Website Tools for Tech Marketers
These B2B website management tools will help make technology marketers’ lives that much easier.
Current Public Relations Trends in Technology Marketing
Challenges tech marketers face when trying to communicate their messaging to journalists & advice on how to build media relationships.
More Insights for Building Your B2B Martech Stack
Here’s some expert advice for tech marketers all about choosing and optimizing your company’s martech stack.
How Intent-Driven Marketing Can Help Your B2B Businesses Grow
How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.
Why B2B Marketers Should Be More Like B2C
Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.
The Value of Intent-Based Marketing for Reaching Tech Pros
We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.
Turning B2B Social Media into a Revenue Builder: Two Examples
This article examines how two technology companies leveraged social media to grow their revenue streams.
Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them
What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?