M2X Network Badge

6sense Acquires Slintel, Targets Innovative Revenue Growth Capabilities

The acquisition, 6sense’s second major move in just over a month, significantly impacts user revenue growth capabilities.

David Pepin

Industry-leading account engagement platform 6sense appears to be in high-growth mode lately thanks to a number of strategic acquisitions. The revenue growth platform recently announced it has acquired Slintel, a powerful market and buyer insight solution designed to provide marketing teams with the data necessary to increase revenue.

This month’s sale comes on the heels of 6sense’s August 31st acquisition of Fortella, an AI-powered pipeline insight solution that gives users the capabilities to forecast and measure revenue goals.

“The acquisition of Slintel further propels our powerful AI-driven predictive capabilities, giving our customers rocket fuel to accelerate sales velocity and predictable revenue growth,” said¬†Jason Zintak, CEO of 6sense. “From posting record-breaking revenue and team growth, the recent acquisition of Fortella, and now bringing Slintel onboard, we continue to deliver on our promise to transform the B2B buying and selling experience and lead the RevTech Revolution.”

For 6sense, the move empowers its AI, machine learning, and revenue growth capabilities for its award-winning platform. Global enterprises like Mediafly, Dell, Reuters, and Showpad, who use 6sense’s leading market orchestration platform, can expect strengthened B2B revenue technology as a result of the partnership.

With Slintel, users can build audience segments with multiple data points, personalized campaigns and outreach, market insights, and AI capabilities. Its platform doesn’t just stop at helping users understand their target market, it also helps marketers understand the best timing to engage potential customers.

With Slintel’s unique buyer and market insights, current customers report a 3x increase in response rates and a 60 percent increase in meetings booked.

“Data has always been an essential component of the 6sense platform, and we continually look for ways to bring more actionable and accurate data into the platform,” said Viral Bajaria, CTO and Co-Founder of 6sense.

“After evaluating many data providers over the past year, we selected Slintel because of the way they capture data as well as the uniqueness and accuracy of the data provided in their platform, all of which will help 6sense customers outperform their competitors. Additionally, Slintel’s growth of 500% YOY is highly remarkable.”

For 6sense, the acquisition helps deliver the most revolutionary capabilities for its B2B business partners.With modern insights and metrics provided by Slintel, 6sense users can take control of the buyer’s journey to engage prospects with the right outreach at the right time.

Related: Plannuh Executives Release Second Edition “The Next CMO” Guidebook

On a weekly basis Slintel’s platform captures over 60 attributes for more than 15 million businesses, numbers that ultimately give marketers and sales teams better buyer insights.

“It is estimated that by 2025, 80% of all B2B buying will occur on digital channels. Slintel helps go-to-market teams understand where buyers are in their journey, what their pain points are, their adoption of technology and churn data to get a 360-degree view of the buyer,” said Deepak Anchala, CEO of Slintel.

“6sense is widely recognized as the leader in go-to-market orchestration, by adding Slintel’s powerful buyer insights to this equation, we can deliver an unmatched solution for revenue leaders.”1

ARTICLE TAGS

Demand Generation