TTU: Use These B2B Content Marketing Tools
We’ve highlighted a few useful B2B content marketing tools that will make tech marketers’ lives that much easier.
M2X: Tech Marketer Episode 10
Josh Perlstein, CEO at Response Media, talks creative ways B2B marketers can make more engaging newsletters for their buyers.
What Made Hudl’s Smart Camera Product Launch a Resounding Success?
What made this technology product launch so successful? Mainly, a PR strategy that wasn't afraid to embrace old and new media alike.
Convincing Yourself That B2B Video Marketing Content is Worth It
RoseWater Energy's B2B video marketing content took some convincing, but founder says he couldn't imagine forgoing it now.
How AtlasIED Created a Lead-Generating Virtual Event
This article provides an example of how to generate quality leads by creating virtual events that fully engage prospects.
How Nureva Turns Customers Into Fans
The importance of developing B2B customer advocacy & the strategy Nureva uses to promote their solutions & help recruit new customers.