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What Made Hudl’s Smart Camera Product Launch a Resounding Success?

What Made Hudl’s Smart Camera Product Launch a Resounding Success?

What made this technology product launch so successful? Mainly, a PR strategy that wasn't afraid to embrace old and new media alike.

Convincing Yourself That B2B Video Marketing Content is Worth It

Convincing Yourself That B2B Video Marketing Content is Worth It

RoseWater Energy's B2B video marketing content took some convincing, but founder says he couldn't imagine forgoing it now.

How AtlasIED Created a Lead-Generating Virtual Event

How AtlasIED Created a Lead-Generating Virtual Event

This article provides an example of how to generate quality leads by creating virtual events that fully engage prospects.

How Nureva Turns Customers Into Fans

How Nureva Turns Customers Into Fans

The importance of developing B2B customer advocacy & the strategy Nureva uses to promote their solutions & help recruit new customers.